A logo is a powerful tool for developing brand recognition, and it doesn't always need a fancy graphic. A brand's visual identity is sometimes most effectively linked to the name of the company with a simple logotype. Here we showcase the design strategies of AirAsia and Scoot using font-only logos which we feel are just as recognisable brand identities.
Indeed, the best logos don't always have to be fancy. After all, at TADPOLE, we believe in the "Simplicity of life".